STRATA 
BRANDING 
GUIDE

The mission of this brand was to provide a refuge for outdoor enthusiasts who need a place to hang out, meet up, or grab a quick cup of coffee. The color scheme was derived from layers of rock found in areas such as Arches National Park. One goal was to keep the touch light and let the brand be influenced by the people who inhabit the space. 

*This project is a concept brand

 














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