This poster started with finding a typeface and creating an environment for it to live in. The details of this design was derived from the qualities found in the typeface. I accompanied this poster with text from a rock climbing article in order to highlight the tough, rigid nature of the type’s blocky features. The type weaves in and out of cracks, mirroring the sport. The dramatic influence of rock climbing is seen as it culminates into one poster that is upfront, to the point, and in your face.
For this project, I first started by creating three different design directions with different typefaces and began to narrow down each strategy. After a typeface was chosen, I began to refine my poster with a typographic treatment that was indicative of this type’s distinct features.